Foreclosure/REO
Bank-Owned Duplex Auction
Implemented a focused marketing strategy to maximize returns on this bank-owned property. The auction attracted investors looking for rental opportunities, with the winning bid achieving market value despite the as-is condition. The transaction closed within 21 days, allowing the bank to quickly recover their investment
Client
GHI Fashion Retail
Service
Bank-Owned Duplex Auction
Year
2023
Location
Miami, FL
Creative Brief
Project Objectives
Implemented a focused marketing strategy to maximize returns on this bank-owned property. The auction attracted investors looking for rental opportunities, with the winning bid achieving market value despite the as-is condition. The transaction closed within 21 days, allowing the bank to quickly recover their investment
Success Metrics
Achieve a 30% increase in e-commerce sales attributed to social media ads within three months
Reduce cost per acquisition (CPA) by 20%
Increase ad click-through rate (CTR) by 25%
Achieve a return on ad spend (ROAS) of at least 5x
Improve ad relevance score across platforms by 20%
